Are "How to Not Get Sick" and "How to Stay Healthy" the same thing?

Over the last five years I have found it a struggle to have the evening news on in our home.


The headline stories are grim. Death. Terrorism. Catastrophes. Child predators. Murderers. Corporate corruption. Political corruption.


With our kids in the room, my awareness was heightened over the stories that were making headlines.


I got to the point where I didn't want the news on. I didn't want to watch it. I didn't want to listen to it on the radio. I didn't want to have to explain to my kids what a "child pornography ring” was.


The truth is, I would rather be in the dark about what's going on in our society than be lead to believe that doom and gloom is imminent.


Today, I try to stay up-to-date with the current Covid impact. I have many close personal connections with people whose businesses rely on being open in order to remain afloat.


The fact that most of these personal connections fall within the health, wellness, and fitness industry only amplifies my feelings on this.


My frustration continues to grow over the lack of communication from our primary media outlets over illness prevention. Over building strong immunity. Over building strong bodies. Over the importance of eating good food and exercising. Over the health impact of maintaining strong social connection.


Alas, the belief is that this content doesn’t “sell”. People won’t want to watch this. I’ve been in Marketing for 15 years…. I know how it works.


Why lead with a story about eating delicious farmers market carrots when you can lead with a story about how many more people have contracted a disease?


I'm just saying. A little balance would be refreshing.


9 views0 comments

Recent Posts

See All